If we at 2014 hours Day largest US chain of exploitation of the new year a child against the trend continue shopping Christmas traditions. Day late New Year opening and closing of the first stores to be replaced with regular hours during the beginning of the white distribution, annual sales of fitness, and storage of sales organization until January 1 is replaced by a continued after Christmas sales in retail chains such as ( KSS) carbon, Target (TGT), Walmart (WMT) and Sears (SHLD) week. "Change" is still the new "tradition" for retail in the United States.
After a long marathon of the first openings, closings, and in the weeks between Black Friday and Christmas Eve delayed well beyond their long hours, shopping on New Year traditionally starts late and ends early, probably in response to the need of new year on the eve of consumers recover , There is a touch of traditional politeness in opening stores, the store closures beginning last days occur after 17.00 clock on New Year's found before lunch and then. Day shortened opening times of the new year have buyers and sellers a welcome contrast to the opening times of the shops guerrillas be used as an instrument of aggressive marketing during the holiday season contest, provided that Christmas shopping.
But in 2014, a new trend for the liquidation of the hour for new year sale replaces hours of shops open late and close early traditional stores on January 1st. The new trend is the so-called "opening times". Of course, not the same opening times are known for nine of the 12 months of the year, it's just that the opening times usually are not the norm in the New Year.
Compared to traditional shop opening times in the evening and early hours of the end of last year, appointments regular stores that provides on January 1, 2014 an opening of the "fast" end and "delay" of many chains stores. Essentially retail chains such as Target, Kmart and Wal-Mart are hidden in some shop opening times on New Year without starting a big deal out of it and not the new year with the game and negative protests from consumers. Openings Thanksgiving shopping Macy's controversial balanced with a very controversial magazine 10.00 am New Year's Day. While Family Dollar had no fear for their business during normal operating hours to open on Christmas Day, the day of the new year opening hour is also a non-controversial 10:00 clock.
Overall, the opening times of the New Year can be described for the largest US retail chains as "nothing special." And the same is true of clearance sales 2014 New Year's Day. that does not mean no sale pending, they are simply not expect the special day of the annual turnover of US consumers, the first of the new year shopping day.
Traditionally, Jan 1, the beginning of the annual sales of fitness equipment and apparel, storage and organization products and annual sales Blanc. Developed liquidations New Year's Day in the past to offer great discounts and interesting enough to motivate consumers to go on a shopping spree and last official end of the Christmas holiday shopping season with a bang.
In 2014, however, the major US retailers have resisted with the publication of the day of the traditional customs of the year in the sales after Christmas sale tradition again and extend through New Year's Day. Many consumers are uncomfortable usually surprised that it. A lot of something new that will be Big day in 2014 Therefore, the first sale of the new year and the last major event to go Christmas shopping with a spray instead of an explosion.
But the largest US retailers seem to matter, and there is not feel the need no sign of desperation beneath the surface in the strategic business hours that were Festival New Year's Even as JCPenney, Sears, Kmart and Radio selected 2014 characters difficulty Shack, the first, open for most of the portfolio on New Year's 2014 record, it is run just another regular opening day, although it would be understandable if the chain still some sales take Christmas, lost the data of 40 million credit card customers.
Judging by the serenity to accept with Day sales new year, it seems that the largest US retail chains are not at all concerned about generating revenue in 2014. Or maybe large distribution chains you have done a great job with the purchase of vacation You will not leave much game inventory. Or maybe retailers need to recover only from his own surf holiday promotion. This is probably a bit of all three with a little bit closer to the exhaustion of all sides of the equation retail.
In all cases, the 2014 Big sales are a welcome change from the manic-ness over the holiday season. And that is the question whether an industry that could relentlessly focused on growth a little nicer awareness not used in his attitude. Change the focus of "larger" a "better" could be the key strategy in 2014 is required to produce the "best". It is a New Year's resolution Retailing see.
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