A glance at the list of the largest retailers of Africa in 2014 clearly grocery stores and supermarkets are the niche with great potential for growth in the retail distribution in Africa, the popularity of the food retail chains continue to increase in most community, low to middle income consumers, according to Euro monitor. So it is not surprising that the largest retail chains in Africa grocery and supermarket chains usually retail.
One of the most important things that the turnover of retail trade in Africa is missing is the infrastructure. Therefore Shoprite Holdings supermarket companies and found great success in markets such as South Africa by investing in local distribution centers as a means of cost reduction, so we offer products to Shoprite, the majority of the population.
Before 2014, the distribution of Africa, especially in the retail industry in South Africa, where most of the bustling commercial activity takes place on the continent. Cities such as Johannesburg and Durban mega malls that are more than 37 acres, about half the size of the Mall of America in Bloomington, MN USA in the absence of globalization, companies sell the detail of Africa, especially their food retailing are large compared to other retailers worldwide.
Although it is not always the case, is expected to retail to grow in South Africa over the next four years on, after Euro monitor, but growth could be achieved by economic instability and other industrial disputes in the mining industry. As a mature market, South Africa compared to other African countries where the activities of organized retail chains is limited or almost nonexistent limited opportunities for retail development.
As the African economy continues to improve and grow, retail stores continue to drive the industry. But the furniture and household items store also an increase in the increase in profitability, more and more consumers are sold for the elements in this type of retailers to pay. In a country that is still home to some of the poorest countries in the world, retailers, which are developed in the short term those who are to be the basis for the emerging middle class. The World Bank lists 122.7 million Africans in this region of the middle class, 30% more than 13 years earlier.
In contrast to the enormous extreme poverty in many African countries is expected that the number of billionaires in countries such as Nigeria, Ghana, Kenya and Mozambique is expected to nearly double by 2030, according to Bizcommunity.com. This increase of wealth, of course, an opportunity for brands and retailers of luxury goods is brought significant luxury and urges global management consulting firm Bain & Company predicts a growth of 11% in the step above high consumption of detail. Sales of luxury goods is expected to increase by more than 30% increase, according to Euro monitor over the next five years.
Internet retailers has grown up in Africa, see double-digit growth in recent years, due in part. By selling more and faster and use of smartphones and other mobile devices in Africa Since give virtual retailers and expand in African markets, target African consumers of mobile technology should be more encouraging from a retailer to provide more emphasis on the development of m-commerce site development and perhaps go internet shopping a whole.
To encourage the promise of profitability growth of virtual trade in general to develop in more established markets such as South Africa and then pass legislation to expand to other African countries infrastructure.
The biggest boost to retail sales in South Africa was the acquisition in 2013 Massmart, the largest US retailer, Wal-Mart. The operation cost $ 2400000000, but gave access to Wal-Mart to more than 50 million new customers, according to BusinessDayOnline.com. With this stand in the industry retail sales in Massmart African leaders a pilot business in Nigeria in 2014 and was designed to compete directly with the major national retail chains in Africa, Shoprite, Pick 'n Pay and Spar group. There is no guarantee that Wal-Mart successfully challenge hometown favorite, just because it comes with its range of Massmart, as his last need 50 underperforming stores in Brazil and China has to close.
Have international markets outside the United States, consumers are very loyal to local brands manufacturers independent retailers and local markets that are considered to consume all social bonds. The arrival of foreign trade "is not only the sale of various products, it is about creating a culture of consumption is different. And while African consumers are ready and willing to Wal-Mart / Massmart in competition with other retailers international and Carrefour in France, which already indicated that they intend to do the same.
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