Thursday, May 7, 2015

Customer loyalty program

Definition:

A program, customer loyalty marketing effort and long-term incentive offers for customers, showing a loyal buying behavior structure repeated.

Successful programs have been developed in order to return customers for a company often make frequent purchases and avoid market motivate competitors. In the retail sector, these programs are usually reward loyal customers with discounts, special offers, discounts, points and prizes.

Also known as customer loyalty program, customer loyalty, incentive programs, loyalty, frequent purchase program, frequent buyer program, frequent buyer club, customer satisfaction program, rewards program, the Customer Recognition Program

Common Misspellings: customr loyalty program loyal customer program progr loyalty program loyilty loyulty cusomer

Examples: Neiman Marcus is with the creation of the first customer loyalty program in the retail industry, which is called, credited "inscribed circle."

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