The retailers have the best reputation with ...

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What retailers have the best and the worst reputation among American consumers? And more importantly, how can something be measured as intangible as "reputation"? Autonomous consumers now have an informed opinion on this issue, and look forward to identify the best and worst of the retail United States.

Each market research firm Harris Interactive is the annual task of identifying companies in all industries that have a good reputation for both good and bad in the opinion of the American consumer.

In 2015, more than 24,000 consumers were surveyed to quantify on a two-step process and classify something as unquantifiable as the reputation of the brand.

The first stage of the reputation of the opinion consumer survey Harris Interactive brand is to identify the "most visible" companies, the company had been. These are the companies that carried out for the consumer, if they were asked to identify two most prestigious companies and two companies with the worst reputation. After compiling the responses of consumers' business visible "companies most often mentioned 60 were given a name and were later included in the second part of the investigation.

The second part of the research reputation of the brand was the "evaluation phase." During the evaluation phase, we asked consumers the "attributes of reputation" for a maximum of two companies "very" or "somewhat familiar" with needed to be assessed. Harris Interactive found that the sum of twenty attributes to determine whether a company is a good or bad reputation.

These attributes were twenty different categories:

1) Corporate Social Responsibility

• Keeps Gauss
• Environmental Responsibility
• Community liability

2) Emotional Appeal

• Feel well
• Admire and respect
• Confidence

3) Products and Services

• High Quality
• Innovative
• Value of money
• Behind

4) work environment

• Very rewarding employees
• A good place to work
• Good employees

5) The financial result

• Meet competitors
• Current account
• Low risk investments
• Growth opportunities

6) Vision and leadership

• Market Opportunities
• Excellent leadership
• Clear vision for the future

The overall result of consumer classifications Reputation Quotient (RQ) and the list of final ranking reflects high scores under RQ.

Here you will find the complete list of retail companies that were selected in the top 20 of the leading retail brand in 2015, 2014, 2013, 2012 and 2011. The list is in alphabetical order by the name of the Company. The figures for each year are the reputation of the brand ranking that receive the company this year, compared with the reputation ranking 100 companies in all industries.

Related: Worst reputation Retail Brands >>

Trading company with the best reputation of the brand in 2015, 2014, 2013, 2012 and 2011:

Aldi
2015 - No. 44

Amazon.com

2015 - No. 2
2014-1
2013-1
2012 - No. 4
2011 - # 8

Apple

2015 - # 9
2014 - No. 3
2013 - # 2
2012-1
2011 - No. 5

Best Buy
2015 - No. 59

Chick-fil-A

2015 - No. 18
2014 - No. 20

Costco

2015 - No. 4
2014 - # 6
2013 - No. 10
2012 - No. 19
2011 - No. 20

CVS Pharmacy
2015 - No. 14

Dell
2015 - No. 60

Disney

2015 - No. 12
2014 - No. 4
2013 - No. 3
2012 - # 6
2011 - No. 10

eBay
# 43

Fedex
2015 - No. 37

Ford
2015 - No. 48
2013 - No. 20

Google

2015 - No. 10
2014 - No. 14
2013 - No. 4
2012 - # 2
2011-1

Hobby Lobby
2015 - No. 48

Home Depot

2015 - No. 38
2014 - No. 17
2013 - No. 16
2012 - No. 14

Slingshot

2015 - No. 29
2014 - No. 5
2012 - No. 12
2011 - No. 18

Hyundai Motor Company
2015 - No. 64

Cabbage

2015 - No. 42
2014 - No. 19
2012 - No. 16

Kroger
2015 - No. 32

LL Bean
2015 - # 7

Lowe
2015 - No. 16
2013 - No. 17

Macy
No. 2015 52

Meijer
2015 - No. 39

Microsoft
2015 - No. 15
2014 - # 9
2013 - No. 15
2012 - No. 9
2011 - No. 16

Nike

2015 - No. 25
2014 - No. 15
2013 - No. 14
2012 - No. 20

Nissan
2015 - No. 57

Nordstrom
2015 - No. 47

Publix Supermarkets
2015 - # 8

Safeway
2015 - No. 67

Samsung

2014 - # 7
2013 - No. 11
2012 - No. 13

Starbucks
2015 - No. 31

Target
2015 - No. 63

Toyota
2015 - No. 49
2013 - No. 19

Walgreens
2015 - No. 54

Wegmans Food Markets
2015-1

Wendy
2015-33

Whole Foods

2015 - No. 21
2014 - # 8
2013 - # 7
2012 - # 8
2011 - No. 17

Yum Brands
2015 - No. 56

See also the worst reputation of the retail brand >>

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