The mission of the Nike retail and commercial operation is all about the athletes we serve and inspiration and innovation of Nike products to offer. (See full report of the mission of the company Nike below).
Nike began Jan. 25, 1964 as Blue Ribbon Sports with an investment of $ 500 each founding partner, Phil Knight and Bill Bowerman. Phil Knight was a competitor in college athletics and his coach Bill Bowerman was. The two men started Blue Ribbon Sports and retailer of footwear manufactured by the company Onitsuka in Japan.
The first store opened as a shop is BRS Santa Monica, California, in 1966. Early in 1970, Blue Ribbon Sports on shoes sales expanded business to be a shoemaker. May 30, 1978, the company officially Nike, Inc., a name for the imagination of the first employees of the company, Jeff Johnson attributed.
Nike Inc. in the World:
Inc. Nike World Headquarters in Beaverton, Oregon. Nike EMEA (Europe, Middle East and Africa), in the Netherlands.
The mission and principles of retail stores and Nike Corporation:
Mission Nike:
For inspiration and innovation to every athlete * to bring into the world.
* If you have a body, an athlete.
Is to clarify founder Bill Bowerman had asterisks.
In addition to its mission statement, as his "Maxims 11" guiding employees at all levels as they complete their work and for Nike company in the world called Nike Guides. 11 principles that describe and shape the culture of Nike are:
- "It is our way to innovate.
- Nike is a company.
- Nike is a brand.
- Simplify and go.
- The consumer chooses.
- Be a sponge.
- Develop immediately.
- To do the right thing.
- Master the basics.
- We are in the crime - again.
- Think of the people. (The deceased co-founder Bill Bowerman, Nike) "
- "Lead
- Trainer
- Lead
- Breathe "
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Photo Credit: reproduced with permission from Nike.com
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