Each market research firm Harris Interactive is the year, the task of identifying companies in all industries that have a reputation for good and bad in the opinion of the American consumer. In 2015, more than 24,000 consumers were surveyed to quantify on a two-stage process and classify such a thing can not be quantified as the reputation of the brand.
The first step of consumer opinion brand reputation Harris Interactive survey was to identify the "visible" companies were companies. These are the companies that performed for the consumer when they were asked to identify two most prestigious companies and two companies with the worst reputation. After feedback from consumers, the most frequently mentioned 60 companies' business visible "were given a name and later of the study were included in the second part.
The second part of the survey, the awareness of the brand was the "evaluation phase". During the evaluation phase, we asked consumers the "Attributes reputation" for a maximum of two companies that evaluate "very familiar" or "somewhat familiar" with goods. Harris Interactive found that the sum of twenty attributes to determine whether a company is a good or bad reputation. These attributes of twenty categories were:
1) social responsibility
- It resists Gauss
- Environmental RESPONSIBILITY
- Community Responsibility
- Well-being
- I admire and respect
- Confidence
- High Quality
- Cutting Edge
- Price-Performance
- It is behind
- Rewarding employees fairly
- A good place to work
- Good employees
- Meet competitors
- Current account
- The low-risk investment
- The growth prospects
- Market opportunities
- Excellent guide
- A clear vision for the future
The resulting total consumption ratings are so-called Reputation Quotient (RQ) and the final ranking reflects the high low RQ scores.
Here you will find the complete list of retailers that are listed alphabetically in the top 20 of the best reputation, The Star in 2015, 2014, 2013, 2012, and 2011. The list is by company name. The numbers after each year is the reputation of the brand rankings that get the company this year, compared with reputation ranking 100 companies in all industries.
See also: worst reputation brands >>
Retail reputable companies in the brand in 2015, 2014, 2013, 2012, and 2011:
Aldi
2015 - N ° 44
Amazon.com
2015 - No. 2
2014 - No. 1
2013 - No. 1
2012 - No. 4
2011 - No. 8
Apple
2015 - # 9
2014 - # 3
2013 - No. 2
2012 - No. 1
2011 - No. 5
Best Buy
2015 - No. 59
Chick-Fil-A
2015 - N ° 18
2014 - No. 20
Costco
2015 - No. 4
2014 - # 6
2013 - No. 10
2012 - N ° 19
2011 - No. 20
CVS Pharmacy
2015 - No. 14
Dell
2015 - No. 60
Disney
2015 - No. 12
2014 - No. 4
2013 - # 3
2012 - # 6
2011 - No. 10
eBay
# 43
Fedex
2015-37
Ford
2015 - N ° 48
2013 - No. 20
2015 - No. 10
2014 - No. 14
2013 - No. 4
2012 - No. 2
2011 - No. 1
Hobby Lobby
2015 - N ° 48
Home Depot
2015 - N ° 38
2014 - No. 17
2013 - No. 16
2012 - No. 14
Slingshot
2015 - No. 29
2014 - No. 5
2012 - No. 12
2011 - N ° 18
Hyundai Motor Company
2015 - N ° 64
Cabbage
2015 - No. 42
2014 - N ° 19
2012 - No. 16
Kroger
2015 - No. 32
LL Bean
2015 - # 7
Lowe
2015 - No. 16
2013 - No. 17
Macy
2015 N ° 52
Meijer
2015 - No. 39
Microsoft
2015 - No. 15
2014 - # 9
2013 - No. 15
2012 - # 9
2011 - No. 16
Nike
2015 - No. 25
2014 - No. 15
2013 - No. 14
2012 - No. 20
Nissan
2015 - N ° 57
Nordstrom
2015 - No. 47
Publix Supermarkets
2015 - No. 8
Safeway
2015 - No. 67
Samsung
2014 - # 7
2013 - No. 11
2012 - No. 13
Starbucks
2015 - No. 31
Target
2015 - No. 63
Toyota
2015 - No. 49
2013 - N ° 19
Walgreens
2015 - No. 54
Wegmans Food Markets
2015 - # 1
Wendy
2015-33
Whole Foods
2015 - No. 21
2014 - No. 8
2013 - # 7
2012 - No. 8
2011 - No. 17
Yum Brands
2015 - No. 56
See also the worst reputation of Retail Brand >>
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