Quotes Mike Jeffries, CEO of Abercrombie ...

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Mike Jeffries himself has established itself as one of the sharpest and controversial industry retail sales in the US in the 21st century Abercrombie & Fitch has his clients, customers, investors, parents of other CEO retailers be shocked, advocacy groups, and just about any other, the attention with provocative images of marketing last modeling types Abercrombie very young people, who in many sexually explicit and to be exploitative, pays off.

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Throughout his 17 years as head of brand Abercrombie Jeffries acknowledged the intention of the company sexualized marketing and emphatically denies that there is anything inappropriate about it.

Reveal These quotes from one of the most colorful leaders for modern retail US retail business philosophies and beliefs known that the decisions that animate behind the brand Abercrombie & Fitch Mike Jeffries.

Quotable Quotes Mike Jeffries, CEO of Abercrombie & Fitch, philosophy and business practices of Abercrombie & Fitch:

• "The search for a workshop? How does it feel? How does it feel? That's what I'm obsessed."

• "Look, we have gone too far at times? Absolutely. But we are at the limits, and try to be funny, and try authentic and relevant to stay for our target group. We really do not have what someone thinks that customer is our goal. "
• "Dude, I'm not an old fart who wears jeans around his shoulders."
• "In every school there are the cool and popular kids, then kids are not as good," he said. "Frankly, we go after the cool kids. We go after the attractive guy of all Americans with a great attitude and a lot of friends. Many people do not belong [in our clothes], and can not belong. Are we absolutely exclusive company who they are in the effort to try all .. young, old, fat, thin conduct vanilla But then totally immersed alienate everyone, but we encourage everyone who either .. "
• "The actions are a short term solution with serious long-term effects."
• "In a difficult economic environment, the consumer restraint will show to spend on premium brands, price consciousness dictating shopping habits unlike anything I have seen in my life."
• "We trust each other. We have confidence in our business partners and each of you. Work will bring us back on the highlights with passion in the strengthening of our activities."
• "The reasons for the low traffic, we in the United States did not see clearly."

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