Quotes by Mike Jeffries, CEO of Abercrombie ...

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Mike Jeffries proved to be one of the most outspoken and controversial industry retail sales in the United States in the 21st century CEO Abercrombie & Fitch has customers, clients surprised parents, investors, other retailers, support groups and any other person, pay attention to the marketing provocative images of very young models to be Abercrombie latest styles in a way that many find sexually explicit and exploitation.

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During his 17 years as a leading brand Abercrombie Jeffries confirmed the intention of the sexualized marketing company, and denies that there is something inappropriate about it.

These quotes from one of the best-known entrepreneurs colors for the modern US retail sales show business philosophy of Mike Jeffries and beliefs that drive decisions behind the brand Abercrombie & Fitch.

Quotes Quotes by Mike Jeffries, CEO of Abercrombie & Fitch, philosophy and business practices of Abercrombie & Fitch:

• "The search for a shop? How does it feel? How does it smell? That's what I'm obsessed."

• "You see, we go too far sometimes? Absolutely. But we push the envelope and try to be funny, and try authentic and relevant to stay for our target audience. We really do not have what someone thinks that customers our goal. "
• "Dude, I'm not an old fart who wears his pants around his shoulders."
• "In every school there are the cool and popular kids, and then there are the children not so good," he said. "Frankly, we go to the cool kids.'re go after the guy All-American sexy with a good attitude and a lot of friends. Many people do not belong [in our clothes], and can not belong. They are -we exclusion Absolutely companies are trying to fight, all based .. young, old, fat, thin, but then you will fully vanilla alienate anyone, but that does not excite the whole world, all .. "
• "Promotions are a short term serious long-term effects."
• "In a difficult economic environment, the consumer goes to show restraint premium brands spend show price consciousness dictates different purchasing behavior of everything that I have seen in my life."
• "We hope the others. We have confidence in our business partners and each of you. Do you work at strengthening our activities, we are passionate about bringing more new items."
• "The reasons for the low traffic we in the United States did not quite clear."

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